Quetzal Education Consulting
BRAND IDENTITY DESIGN | LOGO | COPYRIGHTING | COLOR PALETTE
Quetzal Education Consulting provides culturally sustaining innovative solutions that assist educational institutions and nonprofits to respond strategically to the needs of students, teachers, and families of Color.
The firm was named after the quetzal, a majestic bird in Maya tradition. It was once told that the quetzal stopped signing once the land was colonized and will only sign again when the land is free. For Quetzal Education Consulting, the quetzal is seen as a symbol of freedom and a stance against colonization and for the liberation of Black and Indigenous peoples.
You Just Got Oranged collaborated with the brand to elevate the story of the quetzal and the mission, vision, and goals of Quetzal Education Consulting to use components of the majestic bird into their logo, brand identity and other marketing assets.
Learn more about the brand at www.quetzalec.com.